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TODAY, EVERYONE IS A PHOTOGRAPHER
Despite the rise of the smart, mobile and iPhone as the camera du jour for most people today, for the last two years digital camera sales have seen a significant increase worldwide. Last year, Leica Camera AG reported a 28% sales increase, Fujifilm posted a 7% increase, and the world’s biggest camera company, Canon, is forecasting a 16% profit increase in 2012. A snapshot of compete.com’s site analytics a year ago, show that in May of 2011 the top ten photo sharing sites online cumulatively posted 74 million unique visitors:
Moreover, analysts often attribute the rise in popularity of photography to the “Facebook effect,” citing postings of pictures to social media sites as the primary reason for the overall increase. Facebook’s recent billion dollar acquisition of the popular photo sharing application Instagram clearly shows that it recognizes that photography is the one of the surest means of appealing to billions of people worldwide.
More 2011 numbers from pingdom.com likewise forecast the same (posted January 2012):
100 B — Estimated number of photos on Facebook by mid-2011
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