25 Lessons
About The Book
25 Lessons

About The Author

About The Publisher

The Inspiration!
25 Lessons I've Learned
(About Photography)

Advance Praise
Flickr Testimonials

Sample Photos
Slideshow of 25 of the 500+
photos featured in the book!

Sneak Preview!
The first 15 pages
of the book!

Hi-Res Photo Grid for:
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FOR IMMEDIATE RELEASE Just published, StreetWise: How to be a Great Photographer, Lessons Learned on the Streets of New York City by renowned street photographer and the author of the Best Selling 25 Lessons: The Art of Living

NEW YORK, May 24 – Lorenzo! (Lorenzo Dominguez) is one of the world’s most popular photographers on the Internet today, according to the Yahoo! Inc.’s (NYSE: YHOO) photo-sharing site Flickr (www.flickr.com), with millions of hits.

Lorenzo’s story and photography were chosen in 2008 to join the ranks of style icons Gwen Stefani, Vera Wang and Jake Burton as part the international advertising campaign by Hewlett Packard (NYSE: HPQ) Be Brilliant – What do you have to say? (www.hp.com/go/bebrilliant)

StreetWise, How to be a Great Photographer, Lessons Learned on the Streets of New York City, was written by the bestselling author of 25 Lessons: The Art of Living, and is comprised of the orginal 25 Lessons I've Learned (about Photography) that served as the inspiration for the The Art of Living (http://www.25lessons.com).

In addition, included are also the sequels, 25 More Lessons (I've Learned) and 25 Points of Creativity, to complete the 25 Lessons Trilogy.

This is a must for any aspiring artist or creative spirit, whether you're a photographer, writer, painter or advertising agency creative director this volume of wisdom will inspire you page after page after page.

Each lesson is illustrated with images that complement the lessons, many of the photographs taken by Lorenzo when he wrote these treatises on creativity when living in a small church in the middle of Manhattan in the Spring of 2005. For more information about that story, check out 25 Lessons: The Art of Living available now on Blurb! You can also check out the website: www.25lessons.com for more infomation on this bestselling book and other books by Lorenzo.


"In many of my conversations on great photographers, I frequently mention Lorenzo's work. His sequential photographs…are nothing less that a visual urban poem. It has been my pleasure to watch Lorenzo's rapid growth as a leading photographer of our time."

Jim Van Meter, Rochester, NY, USA

"Lorenzo is a master. His body of work is some of the very best on flickr and may very well be some of the best being done in the medium today. His street work follows in the tradition of Paul Strand, Cartier-Bresson, Garry Winogrand and Larry Friedlander. Lorenzo's 25 Lessons are…as seminal as Ansel's dissertation on the zone system. I found them to be reenergizing, perceptive and extremely useful. I have been touched by his story, his writings and by his work. I can't imagine anyone not being so."

Barry Shapiro, Los Angeles, CA, USA

"Lorenzo…has a passion for life, photography and writing. He is a linguistic genius, a storyteller through words and pictures. He captures with his camera the world as he sees it, its feelings, love, beauty and all it that it has to offer..."

Brenda George, Adelaide, Australia

For information: http://www.25lessons.com
Contact: info@25lessons.com
Telephone: +1 646 320 6553

Lorenzo! (Lorenzo Dominguez) is a director of marketing and communications at a Fortune 500 company in New York City, a graduate of the World Arts & Culture program at the U.C.L.A and Columbia University School of International and Public Affairs.

His photography has been featured in fotoMAGAZIN, Germany's premier photo magazine, and his photos have been cited, posted and published by over 275 other blogs, websites, and print publications.

Visit his web site, www.lorenzodom.com and blog, The Art of Living (aofl/blogspot.com), and www.25Lessons.com. See his photos on flickr at http://www.flickr.com/lorenzodom/

25 LESSONS: THE ART OF LIVING and BE YOURSELF, are available exclusively at www.blurb.com.

He lives on Manhattan’s Upper West Side.

Click HERE for 15 Page Preview of the Book